We want to research and develop Thanx, an audience development toolbox with a membership and loyalty scheme interface for the arts and cultural sector. Thanx will allow organisations to capture, process and analyse audience data, trends and patterns. The data will provide the organisation with meaningful insights and intelligence that can be used to create offers and rewards that will help retain, broaden and deepen engagement, a business need shared by most arts organisations. Thanx will be built on opensource software so that it is flexible and affordable.
Data will be generated from box office software systems, social media channels, email marketing, web and mobile applications. eg. Sugar soap, Facebook, MailChimp, Twitter, WordPress, Foursquare, CMS, etc. The software will be future proofed so that yet to be invented applications can be incorporated as and when they emerge.
The project will focus on research into existing systems, identifying their achievements and deficits and proposing solutions. We would like to begin prototyping the technology and measuring the impact of the digital service for the Arts organisation and the audience member using Writing West Midlands’ audiences for literature activity as a test case.
The aims of the product are:
- To improve the depth and quality of customer relationships as well as develop capacity and marketing power for arts organisations.
- To improve the quality and relevance of interaction and encourage greater engagement with the arts for the audience member.
- To create a transferable product suitable for other small – medium arts organisations to adapt for use
- To create a business model for the product and seek future funding for the final production stage.
We are happy to discuss costs and expenses for a researcher to join the project.
Further details and application form below:
If you are interested please complete the form below: