Writing West Midlands and bITjAM are seeking a research partner to work on a research and development project for which we are seeking funding through the NESTA Digital R&D fund. We want to research and develop Thanx, an audience development toolbox with a membership and loyalty scheme interface for the arts and cultural sector. Thanx will allow organisations to capture, process and analyse audience data, trends and patterns. The data will provide the organisation with meaningful insights and intelligence that can be used to create offers and rewards that will help retain, broaden and deepen engagement, a business need shared
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