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YMCA North Staffordshire

August 14, 2014

THE CHALLENGE

The YMCA commissioned bITJAM to redesign their website and support the organisation to meet its business aims through better use of technologies. The organisation also required more control of their site than a previous contract and needed to run the site more efficiently.

WHAT WE DID

We gathered and analysed various datasets including Google analytics and social media data and ran in depth user interviews to gauge the functionality and information required for the new site. We also developed the ability for the YMCA to tell stories with data through the site.

THE OUTCOME

The new site works across PC’s, Tablets and mobiles plus the site is used as a public display screen in the YMCA reception. The organisation now has a clear contact point online for their departments plus a much improved display of services offered.